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How White Labeling Can Help SEO Agencies Overcome SEO Pain Points And Drive Growth?

Feb 20, 2024
9 min read

When it comes to assisting your client’s businesses in achieving their SEO goals, white label SEO agencies become crucial. For a successful SEO strategy, one needs to face and overcome many challenges, such as fluctuating demands, constantly changing algorithms, new tools and resources, etc.

Pain-point SEO is a strategy used to overcome these challenges. It is a way of finding and addressing the pain points of your client’s target audience by creating tailored content.
SEO agencies can drive more traffic to their clients’ websites and improve their online visibility through the use of SEO pain points strategy.

Read on to explore what an SEO pain point strategy is and how it can help your business grow. We will also discuss the importance of it for your business and how a white label agency like Dintellects can help you with it. So, let’s dive in!

Understanding Pain-Point SEO

An SEO pain-point strategy is the process of identifying and focusing on high-intent keywords that are connected to the problems that your target audience is experiencing. It makes use of keywords that are not only relevant to a customer’s issue but also could point them in the direction of a solution.

Consider the situation where someone searches for ‘how to improve SEO’. You can target this keyword and offer useful information about the particular issue. You can focus information on particular solutions, like fixes or processes. In this manner, you can educate potential clients and direct them toward the answers they need.

This is how pain-point SEO can help in improving rankings in search engine results and boosting the volume of traffic to a website. Concentrate on locating keywords associated with consumer problems and producing content that offers solutions.

Where did the Term ‘Pain-Point SEO’ come from?

The term ‘pain-point SEO’ was coined by a content marketing firm, “Grow and Convert”. When the firm found out that their highest performing content on Google was not content with the highest traffic but the content that focused on the long-tail keywords that people search for when they try to solve a problem.

It made them realize that you have to show that you understand the problems of your audience and can offer a solution. In simple words, to create engaging content for your audience, you must understand what their pain points are.

Traditional vs Pain-point SEO

The goal of traditional, as well as pain-point SEO, is the same: to increase search presence. However, the approach used by both practices differs.

Traditional SEO focuses on targeting long-tail keywords and creating high-quality content. While pain-point SEO uses a more direct approach by researching and finding keywords that are directly related to customers’ pain points and creating content that provides solutions for those pain points.

The following are the main differences between traditional SEO and pain-point SEO:


  • Traditional SEO concentrates on keyword research, but pain-point SEO concentrates on solving consumer problems.
  • Traditional SEO prefers terms with large volume and low difficulty, whereas pain-point SEO favors keywords that address a problem.

How Can a Reputable White Label Partner Help You Implement Pain-Point SEO?

 1. Find Your Target Audience

To implement a successful pain-point SEO strategy, it is important to partner with a reputable white label SEO service provider who has experience in the field. To identify the target audience, you need to consider various factors like demographics, geographics, needs, which stage of the buyer journey they are in and their interests.

2. Research

A good white label SEO partner can help you find your client’s target audience by identifying their needs and pain points. They can conduct thorough research and use data-driven insights to create a comprehensive strategy that resonates with their audience.

3. Identify Pain-Points

Identifying pain points is the cornerstone of a successful pain-point SEO strategy. By understanding the challenges that a target audience faces, you can create content that provides valuable solutions to their problems. This approach can drive growth and improve SEO rankings.

4. Customer Journey
A reputable white label SEO provider can assist you in mapping out your client’s “customer journey.” This is significant because it allows you to comprehend how their target audience interacts with their brand and what inspires them to perform. Understanding the various stages of the client journey allows you to generate customized content that matches their demands at each touchpoint.

5. Keyword Research

Keyword research is another crucial aspect of pain-point SEO. A white label provider can conduct thorough keyword research to recognize the most relevant and profitable keywords. This can help you improve visibility in search engine results pages (SERPs) and drive organic traffic to your client’s website.

6. Content Topics

Once you have the keyword list, it’s time to choose the content topics. The secret is to produce information that will be beneficial and be interesting to the intended audience.

Start by coming up with content ideas that are connected to the keywords chosen. Focus on themes that are creative and distinctive, and consider how the content might address the problems experienced by the target audience.

Use several content structures according to the stages of the client journey:

  • How-to articles and thought leadership postings for the awareness stage.
  • Lists of the top items or services, comparison postings, etc. for the consideration stage.
  • Review of products, consumer feedback, and case studies at the decision-making stage.

A white label SEO provider will know the significance of producing content that resonates with your client’s target audience because they have years of experience working with similar organizations.


7. Content Creation

Make sure to concentrate on producing engaging, high-quality content. Moreover, make sure to incorporate appropriate keywords within the articles. This includes utilizing them in the article’s title, headers, meta description, and content.

Improve the readability of the text. Long paragraphs should be broken up, lists and bullet points should be used, and if possible, images or videos should be leveraged.

At the end of each piece, be sure to include a call-to-action (CTA). Whether they choose to subscribe to your client’s newsletter or make a purchase, this will assist in motivating customers to move on to the next stage in their purchasing process.

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How Can Pain-Point SEO Help Your Agency Grow?

  • Comprehensive Content Strategy
    By pinpointing the difficulties and issues a target audience is looking for solutions for, one can create content that directly addresses those issues.
    The content that addresses the issues of the target audience is more likely to be relevant and valuable to the target audience. This can result in increased levels of audience engagement with content increasing your client’s website’s search engine ranking. 

  • Builds Trust and Credibility
    By focusing on a target audience’s particular needs and problems, a pain-point SEO approach can increase credibility and trust among that group. You can demonstrate that you are interested in finding answers to their issues by producing material that speaks directly to the audience’s concerns.

    When a user sees a website, they are more likely to view the site and the company as trustworthy and reputable if they find relevant and valuable material that directly addresses their unique pain points. This is a sign of the website’s ability to comprehend the demands of its visitors clearly and to offer helpful answers to their issues. 

  •  Tailored Content for the Audience

    Using the target audience’s unique wants and difficulties as a point of focus, pain-point SEO can provide content that is specifically targeted to the audience. With research and analysis, the audience’s pain points can be identified, and content can be developed to address these pain points and offer answers and solutions.

    As a result, content is produced that is more relevant to the audience, which can enhance engagement, shareability, and, eventually, conversion rates.


White labeling can provide an effective solution for SEO agencies struggling to overcome SEO pain points and achieve growth. Pain-point SEO has emerged as an essential approach for targeting customers actively seeking solutions to their problems.

With the help of a white label SEO provider like Dintellects, businesses can access the latest industry-leading tools and strategies without having to invest in expensive equipment or personnel.

Working with a white label SEO provider can offer businesses the edge they require to raise visibility in search engine results pages, increase conversions, and improve overall SEO performance. Businesses may focus on what they do best while still meeting their growth goals if they leave the complexity of SEO to the specialists.

Don’t let SEO algorithms hold you back from achieving your growth potential. Contact Dintellects today to learn more about how our white label SEO services can help improve your SEO strategy and drive growth for your business.

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Kshitij Chaudhary