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How to Create a Multi-Location SEO Strategy for Your Clients That Works?

Feb 27, 2024
8 min read
Are your clients running a multi-location business and having trouble reaching potential customers in each of their locations? An SEO strategy for multiple locations can be a great solution for this.

Businesses that want to succeed in the digital arena need to have a strong online presence. Making sure that the website for each location is available online and optimized, however, can be difficult for businesses with several locations.

46% of all searches on Google have local intent, as per Safari Digital. This shows that customers are actively looking for local businesses. To guarantee that your client’s company shows up in these local search results, a multi-location SEO plan is crucial.

SEO for multiple locations, commonly referred to as multi-location SEO, is the practice of improving a website’s position in search results across numerous physical locations. With this tactic, multi-location companies can better market themselves online and draw in more customers.

A multiple-location SEO approach has many advantages. It can help the business become more visible online, attracting higher website traffic. It aids in making the business a reputable and dependable brand in each locale, which can help boost their income and profitability.

Addressing the complexities of a multi-location SEO strategy can be challenging. To navigate this, you may consult a trusted SEO agency that specializes in optimizing multiple locations effectively. We’ll look at each phase of the SEO strategy for multiple locations in-depth and offer advice and best practices for putting one into effect.

Conducting a Local SEO Audit

A clear SEO strategy for multiple locations is essential for a business with multiple locations to make sure that each location is findable online. A local SEO audit for each location is necessary to do this. Understanding your client’s company and its target market is the first step in this approach.

Identifying your client’s target audience, their requirements, and what their clients look for in companies online are all part of this process.

Performing an extensive assessment of each location’s online presence is the next step in the process, which includes reviewing each location’s website, local listings, and social media profiles and making sure they are optimized for local search.

Building a Keyword Strategy

A BrightEdge study states that organic search is responsible for 53.3% of website traffic, making it crucial to target the right keywords. Building a strong keyword strategy is a critical component of a successful multiple-location SEO process.

Conduct keyword research for each location to identify the most relevant and profitable keywords. This includes understanding the search volume, competition, and intent behind each keyword.

78% of location-based mobile searches result into an offline purchase, according to a Search Engine Journal survey, underscoring the need to localize your client’s content.

Making location-specific landing pages comes after choosing the appropriate keywords for each location. These pages should contain location-specific details like address, phone number, and operating hours and should be optimized for the relevant keywords.

An effective multi-location SEO plan must include localized keywords in all site content and metadata. The content, meta titles, and descriptions should all include city and state names in particular.

Creating and Optimizing Google My Business Listings

One of the most important steps of a multi-location SEO plan is the creation and optimization of Google My Business (GMB) listings. Creating unique GMB listings for each location is beneficial for the business. By doing this, each location is guaranteed to be displayed on Google Maps and to show up in local search results.

An effective multi-location SEO plan must also include optimizing GMB listings with current and consistent information. This means updating each entry with the correct company name, address, contact information, operating hours, and website information.

As per BrightLocal research, 43% of people check the reviews when browsing local businesses. You can boost your client’s internet reputation and draw additional traffic for each location by asking their customers to submit reviews and quickly reacting to them.

Developing a Link Building Strategy

An effective multiple-location SEO strategy should include creating a well-designed link development plan. Building links from pertinent, reliable sources to the websites of each location is advised. This includes contacting other websites in your sector, including influencers, local directories, and business associations, and asking them to connect to your website.

A successful link-building strategy must also promote online citations and mentions. This entails having your client’s business locations highlighted in online articles, blogs, and social media posts and its details posted on other websites like Yelp and Yellow Pages.

While link development is crucial, spammy link-building techniques like buying links should be avoided. Google penalties and damage to your client’s internet reputation result from these methods.

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Implementing Technical SEO Best Practices

Ensuring each location’s website is mobile-friendly and has a fast loading speed is essential, as mobile-friendliness is now a Google ranking factor, and page speed has a serious impact on user experience and search rankings.

Optimizing website structure and navigation for both users and search engines is also necessary. This involves organizing the client’s website content into clear categories and using logical navigation menus to help users and search engines understand the website’s structure.

Ensuring website URLs are optimized for search engines is also important. This involves using descriptive, keyword-rich URLs that accurately describe the content of each page. According to Backlinko, shorter URLs rank higher in Google search results.

Localizing Content and Social Media

Localizing social media and content is another important step to an effective multi-location SEO strategy. Local clients should be attracted to your client’s business, and search rankings can be raised by producing location-specific content for their websites and blogs.

It’s important to post location-specific material on social media because it can boost interaction and draw in local followers. Businesses can have a strong online presence in each area by posting regional news, events, and promotions.

It’s also vital to interact with your client’s customers and potential customers on social media. Businesses can foster great relationships and increase customer loyalty by immediately responding to consumer inquiries, resolving issues, and expressing gratitude for patronage.

Tracking and Analyzing Results

Tracking and analyzing results are important for the success of multiple-location SEO. Setting up tracking and analytics tools is crucial for gauging the effectiveness of each location’s online presence. It provides opportunities for finding areas for improvement and adjusting their approach as necessary by examining the gathered data.

The process of analyzing and improving strategies based on data enables teams to make data-driven decisions and enhance their multi-location SEO strategy. For instance, they determine which keywords are bringing in the most visitors to the websites of each location and modify their keyword strategy accordingly. Companies that employ data-driven marketing are six times more likely to be profitable than those that don’t, according to a Forbes study.

Best Practices for Multi-Location SEO

Continuously refining and improving strategies and adapting to changes in the marketing landscape is important for successful SEO for multiple locations. By regularly reviewing and optimizing strategies, businesses can make sure that they are providing the best possible online presence for each location.

Staying up to date with the latest local SEO trends is also necessary for success. With constantly evolving search engine algorithms, it’s important to stay informed and adapt as needed. By keeping up with the latest trends and best practices, you can ensure your clients’ multi-location SEO strategies remain effective.

At Dintellects, we understand the challenges of managing and optimizing multiple locations. That’s why we offer white label multi-location SEO services to businesses and agencies to help them achieve online success.

Contact Dintellects to learn more about our white label services and how we can assist you in developing a tailored and effective multi-location SEO strategy for your business.

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Kshitij Chaudhary