Golden Search Term: A Hack of Multiplying Your Website Traffic

Summary

• Brands and marketers are always on the lookout for ways to grow their presence and business.
•  But the internet driven world makes it harder than ever before to make your business stand out from the pack.
• Not to mention that ranking for highly-searched keywords is a tall order, only 5.7% of pages find themselves in the top ten search results within a year of publication.
•  But is there a hack to overcome this?
•  Yes, Hack called the Golden Search Term or GST for improving your traffic in a short amount of time using search queries that rank just below the first page but get good impressions.

SEO is a fickle thing. Sometimes, it can spring up surprises when you think that you didn’t do a good enough job at it, while at other times, you might find that you are not getting the desired results even after months of planning.

 Businesses are entirely data-driven today, making it tougher and tougher for brands to stand out from the pack. Not to mention that ranking for highly-searched keywords is a tall order. 

 So much so that only 5.7% of pages find themselves in the top ten search results within a year of publication. All of this sometimes makes marketers wish for a smart hack for a quick turnaround in SEO.

 Even here, knowing which keywords to target depending upon your business takes precedence. 

 For example, newly formed businesses that need to build on their website’s strength should go for long-tail keywords since 50% of search queries on the internet contain four or more words. 

 While those who have a strong website, on the other hand, should go after high competitive keywords.

 Which brings us to this: wouldn’t it be great if there was a way to gain the most out of the keywords you have to quickly generate traffic? 

Here, we are going to bring marketer dreams true by discussing a hack that helps them multiply their traffic in a short period with the help of existing search terms. 

This hack is called the Golden Search Term or GST, and it is a very effective hack to use.

What Is GST?

Before we get to how GST(s) work, know that it works only when you are doing or have already done some kind of SEO on your site. For a brand new site, this may not be as effective.

 GST(s) are those search queries that rank just below the first page but get good impressions. 

 Identifying your GSTs is a smart hack for improving your traffic in a short amount of time. These are the best terms that you can optimize and subsequently implement to generate substantial traction and rank higher.

 GST(s) are helpful for three main reasons.

•  It helps businesses attain traffic quicker by optimizing the keywords that get them the most impressions.
•  Brands can determine and prioritize which search terms to use for the content they are going to publish on their site. It is pretty helpful to know a way that enables you to narrow down a list of prospective keywords that are not highly searched.
•  It is a process that relies on your unique situation and data to change it for the better. That is to say; other people can’t just make whatever works for you work for them as well.

 However, the question that begs to be asked here is, how do you prioritize which search terms can help you generate high traffic with the least amount of effort?

How Does It Work?

First, log in to your Google search console and click on ‘Performance’ in the left navigation window. This will now show you the search queries that are getting you the most impressions and clicks.

Make sure to click on the ‘Average Position’ button. Next, select a period from the last three months to generate a good amount of data to extract insights from.

Your search console data will throw up information about your impressions and your average position. Your average position is nothing but the average ranking of your website URLs for any query/queries. 

For example, if your site’s URL appears at position 3 for one query and position 7 for another, your average position is 5 [(3+7)/2].

Now, to determine your GST(s), simply divide your impressions by the average position of each search term, i.e.

GST = Impressions/Average Position

A good GST has two main characteristics:

• It ranks just below the first page of Google SERPs
• It has a considerable number of impressions and a low average position

The more impressions you have and the lower the average position of the terms are, the better chances you have to rank higher and to get more traffic.

Once you have the golden number (GST), you need to rearrange your search terms in the descending order of GST(s). Once you are done rearranging your list, you can see the most profitable search terms worthy of spending efforts on. 

These search terms usually have a good number of people searching for them and can be optimized to rank quicker and subsequently multiply your traffic in a short period. 

Note: You are to apply the formula only to those terms that rank below the first page. If the average position is 1, then this hack will not work because it is used to rank the keywords on the first page, i.e., the keywords that are already ranking.

The extended drill to get more profitable queries is given below.

Step 1: Log in to your webmaster search queries

Step 2: Go to the queries section. Download the CSV file

Step 3: Add a new column in the end for GST

Step 4: Implement the GST formula

Step 5: Sort out the results on the bases of Decreasing order the GST

Step 6: Prefer the queries that have a good CTR, if any, and start working on them

GST and Ranking Go Hand in Hand

After completing all the steps, you will have the term(s), which with the help of good optimization strategies, can help you generate high traffic and subsequently boost your ranking and propel it to the first page of Google SERPs in no time at all.

Following this, all you have to do is apply proven SEO tactics to the GST(s). Check if they have a good ranking page and if the sites they are from have good, informative content or not. 

Use the GST(s) in your titles, subheadings, and the pages that are currently ranking for them to have credible backlinks.

Plan all your SEO techniques in advance to rank for these GST(s). Engage in blogging to receive 97% more backlinks to your site. 

Consider publishing long content posts to increase your chances of getting a higher number of backlinks and do-follow(s) for your website.

And once you have a good SEO strategy, put your GST(s) to good use and see your traffic multiply by 3-4 times, and your ranking will jump to the first page of Google SERPs in no time.

Finding GST terms is relatively easy. You just have to find out the terms just beneath the first SERP that have a high number of impressions and a low average position. After doing so, you can optimize these terms to rank quicker and boost your traffic in a short period.

If you’re reinventing your site, the GST can help get traffic to your website before it leaves the Google sandbox.

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