The pandemic hit us all, albeit in varying degrees of intensity. The lack of social interaction, friends and family, and loss of livelihood brought millions to the brink. However, access to the web and the possibilities of using the Internet for Fundraising were realised during the lockdown.
This article explains how one may use our platform Ketto to effectively use the Internet for Crowdfunding with a thorough emphasis on pointers to make your fundraising endeavour successful.
How to have a successful fundraising campaign
Although it may feel improbable, there is no dearth of empathy in the world. If you have a strong desire to see the campaign you undertake to completion, you will find people to help you. Here are some pointers to further your understanding of Crowdfunding.
- There is a certain amount of skill involved with fundraising, as is required with raising funds in general. Ketto is an Online Crowdfunding Platform that can help you with that. Our team is ready to help you with any problems that you might run into on the platform at any hour of the day.
- However, you still have to do your research. Whether it’s about the nature of your campaign or charitable organisations that might help you raise even more funds. You must also back your campaign with a compelling story. For example, you’re raising funds for a needy family whose patriarch requires urgent medical care. You have to tell them in a manner that moves the reader enough to compel them to donate money to your fundraiser.
- You must also have as many options for accepting payments as possible. The popularity of UPI has eased a lot of the burden of Crowdfunding in India; however, it’s still a good practice to have accounts in several wallets to ensure ease of access to the donors. Start a new Fundraiser here.
- Be consistent and relatively straightforward with your message. However, you may feel that sensationalising your story will get people more interested. It’s more likely that this would deter potential donors who may think that there might be falsehoods involved. So, avoid overstated emotional tirades and focus on the main objective of your campaign.
- Social media will be a great publicity tool for your campaign. Make engaging and endearing posts that harness the empathy of their viewers into donations. Videos that depict the situation you’d like to remedy will also allow for more outreach to people out of the know.
- You can try Social media campaign ideas like hashtags and challenges to further your cause. Make instagram filters, Facebook covers, Twitter hashtags and try to push them as much as you can. Increase their visibility by steadily using them at a varied pace and different hours of the day.
- It would be a great practice to have a dedicated webpage for your fundraising endeavour. Ketto offers a dedicated webpage and platforming for your fundraiser and takes care of any SEO required to increase your Crowdfunding.
- It is also a good idea to keep all your financial transactions related to your campaign in a dedicated bank account, so you’ll be able to track them better and would also be able to file tax returns for those funds in earnest.
- You can use SMS and Email campaigns to further your cause and increase its visibility overall. This is dependent upon your access to a considerable database of phone numbers and an email list. You might bypass this by using a service that advertises fundraisers and will take care of that part of the process.
- Partnership with an online business or corporation might also help wherein you get a part or all the profits that are garnered from the sale of a product or service. It is much more likely that people will contribute to charity when the proceeds are included in the price of a product they were buying. This is profitable for the business as people are more likely to buy from them in the near future.
- You can also partner with any media personality that could use their influence to further your cause. They could also post your fundraiser on their social media to increase its potential visibility.
- You could also design gifting options where people might donate to your charity on someone’s behalf as a gift. This is particularly pertinent as the holiday season is here in India. You could also include personalised messages with every donation furthering the attractiveness of your fundraiser.
- You can also try YouTube and Twitch livestream as fundraising events. Both platforms offer options where you can accept donations during the livestream. You may also try and ally yourself with one of the many charity livestreams throughout the services.
- Hosting a fitness challenge is another excellent way to engage your community while also raising funds. Create a series of short workouts and challenge your audience to watch your live-streamed demonstration for a set number of days.
Conclusion
As we said before, empathy hasn’t run dry in this world yet. For anybody passionate about their charitable venture, Ketto offers a dedicated platform for Crowdfunding. We are particularly focused on healthcare initiatives, ever pertinent in recent times. Start a new Fundraiser here.
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Key Takeaway:
After reading the above, it wouldn’t be hard for you to draw conclusions. Yet, to sum it up, Inbound marketing always has an upper hand over outbound marketing. It is organic, cost-effective, personalized, and most importantly- effective!
Managing Director at Dintellects Solutions Private Limited
Kshitij is a certified digital marketer and a managing director of Dintellects Solutions. He is passionate about learning new things and updating his management and marketing skills to help the businesses achieve great results through digital marketing.
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