Why Inbound Marketing for Small Businesses Fail?

by | Aug 21, 2018

6 min read

Several B2B marketers hope to enhance their business efficiency i.e. to build as many fruitful client relations and gain as many potential leads as possible at an efficient costing.

For a number of years now, inbound marketing has simply accomplished that.

It works really well for your business and is effective in each and every industry doesn’t matter who you are targeting.

Open communication and good content are the cores that help boost qualified leads.

However, a scenario most of the inbound marketers find familiar with them is that their inbound marketing strategies and techniques fail to deliver what they expect.

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You might have encountered similar situations, right? 

You successfully generated social networking leads, created a blog and invested in reliable automated software for marketing and the things were going right.

You may have a boost in your blog subscribers and have seen a ton of traffic on your website and the things were in your favor.

Ever thought why it doesn’t last longer?

Why the flow of traffic from your website subsidized and why aren’t you ending up closing many deals as earlier?

This is probably because you haven’t applied suitable inbound strategies for your business.

An early hike can be commonly seen among the business organizations implementing inbound marketing, However, after a lap of time or so, the traffic starts to dwindle and trickle here and there.

Even if you have dedicated your full strength, still there are chances that you will face a downfall.

Ever thought, why? This is because there are several myths ruling the market that say that only basic inbound marketing is the silver bullet towards bright success.

There are tons of rationales why my inbound marketing is performing excellent and yours is not. Let us find out why!

You are lacking a conversation with your marketing team:

Do you ever received or sent feedbacks and reviews from your marketing squad?

Most of us do not pay attention to this part of our business, however, this communication is indispensable.

Your marketing squad may have some best-in-class ideas that they aren’t able to convey you with or they don’t have an idea; possibilities can be many.

So generate a tune-up with your inbound marketing team, share subtle feedback and business data with them and try to incorporate yourself in ideation processes whenever possible.

By doing this simple step, you will find yourself more connected to your business and will generate new ways to sovereign the market.

You don’t know your goals:

Most businesses only dream of amplifying their revenue, no matter what.

But there are several milestones you need to shift your focus upon.

With adequate inbound marketing strategies, you get a wider approach to set more goals.

Say, you can set your objectives for the number of conversions or the number of clients you would like to close or even the size of the traffic you want to drive to your website.

All your aims and objectives should be specific, measurable, smart, timely and relevant.

Once you attain a smart objective, you will be more exact in knowing the strategies you need and were lacking when doing your inbound marketing.

If your objective is to generate 10% more traffic to your website by next month, try to mold your strategies and put more content on your website to enhance its SEO.

Whatever your objective is, there is always a significant inbound marketing technique for that.

Your website isn’t performing:

Just being honest, everything commences with a reliable website.

If you own an offline business, any action you perform must be connected online through your website.

Say, you are adding a fleet of new products, the customer reaching your door will know that you have upgraded but what about the umpteen potential customers that have not been stepped in your store?

This brings in the importance of a good business website.

A website is utmost necessary.

But if you already have one, yet it is in bad shape.

You are more likely to have a bad ROI, my friend!

Subtle content and web design conversion and optimization play a giant role in affecting overall SEO (Search Engine Optimization) and enhancing your overall ROI scores.

So have a watchful eye on your website design and look for- Is it easy to read the content and is mobile friendly?

Is it provisioning positive vibes?

If yes, then jump on your content.

Also, have a look at your landing pages. Are they taking more loading time than usual?

Is your website paving off the way to the almighty pages you want it to be?

If you said that your website just works fine and is mobile and user-friendly, then maybe it’s the next point.

You are saving too much, are you?

Investing in branded content is another big thing for successful inbound marketing.

To sovereign the market, you need to update your content regularly either in the form of blogs or some faqs.

In fact, your content is the one and only cornerstone of inbound marketing techniques.

If you aren’t investing in branded or top-notch content, you might be stunting your results.

Try to schedule blog posts and put some weight on them.

By the means of weight, I meant to say that try to post effective blogs that are worth appreciation and related to your services.

But don’t handcuff yourself to the content only as not everyone will be appealed with too long storied blogs posts.

Reports say that more than 50% of the potential customers are more likely to see graphical and more video content as compared to blogs.

So, try to step into every field to achieve your dreams and generate more revenue.

You are just a novice:

Inbound marketing takes time to become fruitful. But you might be thinking about how much time does it take?

As per the stats, more than 80% of the inbound marketing companies encounter results within a lap of 7 months, even it can take around 1 year or so for effective results.

So, why it takes so much time?

Well, inbound marketing takes time as it pirouettes around the potential customers and the organic traffic associated with your website.

If you have just commenced, try to set your goal for just being recognized by people, that’s it!

Expecting too much in a short period of time often lands to dissatisfaction and squandering of time. But believe me, it’s worth.

You will definitely see a boost in your web traffic and more prominence among your clientele and potential customers; you just have to be on the right track.

If you are looking for a quick win, set aside a big part of your budget and go for digital marketing ads.

Apart from this, do you regularly check your ROI and analytics?

Well, if you are not doing so, go ahead!

Checking these factors really helps you to understand in which flow your business is going and is it striving or not.

If you find inbound marketing difficult, you can get in touch with various companies and contractors offering qualitative services without breaking your bank.

Inbound Marketing
Punam Raut

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