Content Marketing Strategy: Best Practices
If your content marketing strategy is ahead of the curve, no one can stop your business to touch the sky. An effective content strategy can do wonders to your brand credibility and is, therefore, an integral part of an Inbound Marketing campaign. A well-planned content strategy is very important to portray the right message in front of the right audience.
A Definitive Guide to Content Marketing
Typically, content marketing is an effective method by which new customers can be attracted towards a website. Through content marketing, businesses can build a relationship with their customers in quantifiable and real ways over a certain period.
If you are committed towards attaining your company’s goals, then top-grade and consistent content marketing can turn out to be one of the most productive mediums. All in all, content marketing is a comprehensive package that helps in lead generation, brand building, recruitment and various other aspects of the business growth.
How to Create a Content Marketing Strategy?
A well-defined content strategy is one of the pillars of an inbound marketing campaign and it is extremely crucial to up your brand’s game. A brand’s content is significant as it includes all the media utilized for business promotion; such as webinars, presentations, videos, etc., and so is the content strategy. All the why’s and how’s of your content depend on an efficient strategy, so it is important to know about the best ways of making lucrative strategies. One should also keep in mind that there is a difference between a content marketing plan and strategy.
A stepwise brief explanation is given below:
1. Define the purpose of your content marketing
Content marketing can help your business to achieve multiple goals at one time; but for the best results, you should concentrate upon your one main motive which can be achieved by developing campaigns. Your content strategy should define the goals that you want to accomplish through your content in one year.
You can also combine a few marketing campaigns with different or the same goals- such as- driving web traffic, retaining existing customers, enhancing brand awareness, etc.
2. Specify your audience
Building the audience is the core of a content strategy, especially in the present context. It is becoming highly essential for brands to specify their audiences since the online world is largely being influenced by the content. Therefore, you should be clear about who is the target audience for your content while formulating your strategies.
3. Make excellent use of your content
After you are clear about your marketing objectives and the target audience, you need to figure out how you will approach your content to outbeat the competition. You should start with a suitable content audit which will involve all the ins and outs of your published content.
It will aid you in picking out the further keywords and topics, and you will be able to decide which content you should update and which should be excluded from your list. In this step, you should also determine the tactics to stand ahead of the pack.
4. Pick out reliable tools for content marketing
Tools are essential when it comes to publishing, tracking or promoting your content. The content marketing tools are helpful in many aspects such as SEO, research, scheduling, etc. The tools which you have selected should support you in creating, organizing and managing your content, tracking search engine results and for various other purposes.
5. Promote your content
You can promote your content in several ways such as email marketing, paid advertising, choosing the best social media platforms, etc. You should take out time to document your promotional strategy as it will help in the success of your content strategy. It should include your tools, objectives, content parameters, target audience, and a promotional overview.
How to Effectively Build and Market your Content?
If you are looking to achieve your marketing objectives through your content, then you need to plan an efficient content marketing strategy. Here are some tactics that will assist your site to be noticed by the online users.
1. Paid promotion
Various impressions, including pay-per-click, can help your content to be visible across many platforms. Some of the best options might include- Reddit ads, Facebook ads, Outbrain and Mix.
2. Reach out to the influencers outside of social space
If you think that social media is the only place for influencer targeting, then you are getting it wrong. Most of the influencers have an occupied social profile and there are chances that your message could be lost in the crowd. You can also try a cold email for reaching out to your influencer.
3. Email- broadcasting
The people who are included in your email list are probably the ones who are interested in your brand and have signed up because they look forward to getting your business updates. You can send a broadcast message to your email list whenever you publish new content. If you are curious whether the users will click on it or not, consider adding a short content teaser to encourage clicking.
4. Make good use of social media
There is nothing that can beat the power of social media when it comes to engaging users. And, there are so many platforms and tools available that can make your content more reachable. Some of the best options include:
• Online communities: where you can speak about your niche like Yahoo answers, Quora etc.
• Social media groups like LinkedIn and Facebook
• Content promotion networks like Quuu and Viral Content Bee
You should also keep in mind that there are a lot of other businesses like yours who want to be noticed on social platforms. And this reduces the scope of the visibility of your content. The best way out is to directly target the interested users. Some tools like BuzzSumo can be helpful in this context with which you can identify the other users who are sharing similar content on social media.
5. Guest blogging
By writing for the others or by guest posting, you can attract a large quantum of users to your crucial website pages. You can also ask the other sites for which you are generating a blog post, to include your author bio and links that will take the readers to your site.
The potential of content marketing is limitless. It is just that you need to apply content marketing best practices to generate substantial web traffic and accomplish the goals of your business.
Dintellects helps in fuelling your inbound campaigns with effective content marketing tactics that result in sales-ready leads for your brand.