Best SEO Tools For Your Agency

Download Our White Label SEO Guide!

Download this free ebook to learn how to grow your business online.

The Ultimate Guide to the white label seo-ebook-mockup 2
Download Your eBook!

"*" indicates required fields


Best SEO Tools For Your Agency: Top 14 Tools For Online Marketing

Apr 11, 2022
17 min read

When it comes to online marketing, SEO is one of the most important aspects. The article describes categories of tools that agencies should consider while choosing the best one for their needs. There are many different SEO tools available, but not all of them are equally effective. That’s why it’s important to do your research and find the tools that best suit your needs.

In this article, we’ll introduce you to some of the top SEO tools online. We’ll also discuss the benefits of each tool and how they can help you improve your website’s SEO.

SEO is a critical part of online marketing because almost 60% of web traffic comes from organic search results. SEO projects have a wide range of manual tasks and need specialized data and insights. As a result, digital marketing agencies providing SEO services are some of the heaviest users of software and automation.

It’s rare for one tool to provide all the functionality a digital agency needs. The right tools depend on your needs and budget. Here are 14 of the best SEO tools for agencies:

Why Do Agencies Use (and Need) SEO Tools?

SEO is a very time-consuming process that requires a lot of manual work. Agencies might use several different SEO tools to speed up their workflow and scale. The use of SEO software allows them to effectively track their progress and measure their results and also helps them to identify opportunities and optimize their campaigns accordingly.

Some of the Best SEO Tools are Described Below:

1. Screaming Frog

Screaming Frog is one of the most popular SEO tools online. It offers a wide range of features that can help you improve your website’s SEO performance.

It focuses on analyzing your website for keywords and backlinks, which will help you rank better in search engines like Google, Bing, and Yahoo!

These are just a few of the many SEO tools available online. In order to find the tool that’s best for you, it’s important to do your research and compare the features offered by different tools.

Price: £149.00/Year

2. Google Search Console

Google Search Console

Google Search Console is a free webmaster tool offered by Google that allows you to monitor your website’s performance in Google searches. It provides data on how your website performs in Google search, including how many impressions and clicks your site receives, as well as data on your website’s errors, warnings, and security issues.

The tool is complementary to both Google Analytics and My Business. While Google Analytics shows you traffic data (such as the number of visitors to your website and the pages they visit), and My Business shows you information about how customers interact with your business on Google (including reviews and ratings), Search Console provides data that isn’t found in those other tools. For example, it shows you the search terms people used to find your website, as well as the click data for each individual search result.

One of the first (and most obvious) reasons for setting up Search Console is because it shows search and click data – which isn’t found in other tools like Google Analytics. Another reason is that it’s an easier way to monitor your website than trying to view all of the same information from multiple places within Google Analytics. The final reason is that the data provided by Search Console may not be as accurate or useful as an SEO tool like Semrush, Ahrefs, and Mangools. However, it’s still a valuable source of information that should be used in conjunction with other tools.

Price: Free

3. Google Analytics

Google Search Console

Google Analytics is a robust reporting feature that can be used to export reports as PDF, Google Sheets, and more. It’s a great way to keep track of website data and how users are interacting with it. With its user-friendly interface, Analytics makes it easy for smaller clients to understand what’s going on with their website traffic.

One of the best things about Google Analytics is that it’s free! There are no disadvantages to using this tool, so you can gather all the data you need without having to worry about spending extra money. And because it’s from Google, you can trust that the data collected is accurate and reliable.

Another great thing about Google Analytics is that it can be used to collect data on user behavior. This information can then be presented in an easy-to-digest manner, making it easier for agencies to give their clients a complete overview of what’s happening on their websites. With this valuable data at your disposal, you’ll be able to make better decisions about how to improve your online marketing strategy.

Google Analytics is a free SEO tool by Google that helps measure organic, referral, and paid traffic. You simply add tracking codes after the process has been completed, and voila! Data starts rolling in. Then, you can set up a reporting view in order to see which segments of the audience have spent more time on your website, where they live, what devices they use, and more. With all this information at your fingertips, you’ll be able to make informed decisions about how to improve your online marketing strategy.

Price: Free

4. Moz Pro

Google Search Console

Moz Pro is a suite of tools offered by Moz that allow users to track their website’s SEO progress and measure their website’s performance against their competitors. Moz Pro also offers a variety of other features such as on-page optimization, backlink analysis, and keyword research.

Moz Pro is a website SEO software that has been widely used by companies. The features of Moz Pro are deep and extensive, with metrics and reporting that allow for better insight into the health of your company’s website. A redesigned crawling feature makes it easy to find new content when updating content on your website. Moz Local includes features for data management and review management.

Pricing starts at $99 per month with a free trial available, ranging from $179 to $599 per year. Moz Pro has an auditing tool that can help identify potential issues and recommend actionable insights. Moz Pro provides a keyword research tool to help determine which keywords and keyword combinations are the best for targeting your site. Moz Pro offers a variety of features and plans. The Standard plan is $99 per month, with the rest priced at $179, $299, or $599 for more features. There are additional tools available for agencies and enterprise needs, as well as paid-for tools for local listings and STAT data analysis that come with a 20% discount if paid annually. A free trial is available before purchase.

There is a huge community ready to offer help and advice across the breadth of search marketing issues

Price: $99/month to $599/month

5. Ahrefs


Ahrefs is a tool used to help SEO professionals research and track competitor websites. It is a great tool for understanding what keywords a competitor is targeting and for identifying link-building opportunities.

Ahrefs is a great tool for SEO research and monitoring. It offers many features, making it a standout option in the competitive market of SEO research tools. Ahrefs has two months free with your purchase which makes it an affordable option for those looking to get started in the field or improve their current knowledge.

It is great for site audits and keyword research. Ahrefs can also rank websites, which makes it a good tool for bloggers who primarily rely on SEO tactics to generate traffic.

It offers multiple tools for SEO research:

Site Explorer combines three SEO tools into one interface for organic traffic research, backlink analysis, and paid traffic analysis.

Keywords Explorer is a tool that allows you to discover keyword ideas and analyze their difficulty, as well as calculate their traffic potential.

Rank Tracker lets you track your website’s progress in the search engine results pages (SERP) over time and see how you stack up against your competitors.

Ahrefs has a variety of different tools available: Backlink Checker, Content Explorer, Site Audit, Domain Comparison Tool, etc. You can also use its “Alert” feature to get notified when any changes occur on a particular website or when a competitor gains or loses a backlink.

Ahrefs charges $99 per user, which includes a 7-day trial and a 14-day free trial for those who are new to the company.

Price: $99/month to $999/month

Which SEO Plan Works Best for You?

6. Majestic SEO


Majestic SEO is a tool that allows users to see the backlinks that are pointing to a website as well as data on the websites that are linking to the site in question. The tool also offers data on the trust and authority of the websites that are linking to the site in question.

Majestic SEO is one of the most popular and well-known tools when it comes to search engine optimization (SEO). The site has been around since 2011 and has received praise from many experts in the field due to its consistency and longevity as an established service provider.

One of Majestic’s main focuses is backlinks, which represent links between one website and another. The site offers a lot of backlink data, which can be helpful in SEO. Additionally, Majestic updates its data daily, so you can be sure that you’re always getting the latest information.

The “Majestic Million” ranks the top 1 million websites online and provides detailed information about each website – including new inbound links, anchor texts, and more. You can also use Majestic Lite if you’re new to SEO or want an easy way to get started.

The site explorer feature can be very useful for anyone looking to do competitive analysis on their website or their competitor’s websites. However, keep in mind that some of the information may be outdated. In addition, Majestic offers a bulk backlink checker, a record of referring domains, IP addresses, and subnets, as well as its integrated site explorer tool.

Overall, Majestic SEO can be a game of cat and mouse, but with patience, you can be successful. The tool is an effective way to monitor your site’s search engine ranking at all times, no matter what changes are made on the web.

Price: $49/month to $399/month

7. SEMrush


SEMrush is a powerful SEO tool that can help with a variety of tasks like competitor analysis, keyword research, and backlink analysis. It also includes a suite of tools for social media marketing, paid ads study, and position tracking.

SEMrush is a tool that allows users to see the organic and paid search traffic for any website. It also allows users to see what keywords a website is ranking for in both organic and paid searches, as well as the keywords a website is bidding on.

If you can only choose one SEO tool to use, SEMrush is hard to beat. It offers a range of features and is constantly updated with the latest information. Plus, it’s affordable and easy to use.

SEMrush also allows marketers to save up to 17% off the monthly rate when they purchase an annual subscription. And if that’s not enough, SEMrush has loads of data and can create highly customized reports which save time.

So if you’re looking for a top-notch reporting tool that includes a subscription, SEMrush is the perfect choice for your agency.

Price: $119.95/month to $449.95/month

8. Raven Tools


Raven Tools is a suite of online marketing tools that help businesses improve their online visibility and better understand their website traffic. The Raven Tools suite includes tools for SEO, social media, and PPC management, as well as a website auditor.

RavenTools includes a variety of features to help you improve your website’s visibility and organic search traffic.

Some of RavenTools’ key features include:

Rank Tracker: Track your website’s rank for specific keywords in Google, Yahoo!, and Bing.

Competitor Analysis: Analyze your competitors’ websites to see what marketing strategies they’re using and how well they’re performing.

Keyword Research: Research new keywords to target in your SEO campaigns.

Backlink Analysis: Analyze the quality and quantity of backlinks leading to your website.

Price: $49/month to $479/month

9. SE Ranking


SE Ranking is a tool that agencies use to help with their online marketing. It includes rank tracking, keyword grouping, and content review. SE Ranking also does a technical SEO site audit and link analysis. The SEO ranking tool supports SEO reporting, which can be helpful in determining how well your website is doing.

The On-page Checker tool allows you to compare two versions of the page on two scanning dates, which can be helpful in optimizing your website for better search engine rankings.

Social Media Monitoring tools enable auto-posting to multiple social media platforms, ensuring that all of your marketing efforts are cohesive and well planned out across various channels.

Finally, the SE Ranking tool allows you to add a customizable widget to your website so you can collect information about visitors into leads for later conversion. Plus, the SE Ranking tool is available for digital agencies that require more management of accounts and projects than the standard enterprise platform can offer.

Lastly, users can access a free trial if they want to test out the service before committing to one of the three pricing options

Price: $31.20/month to $151.20/month

10. SpyFU


SpyFU is a competitive intelligence tool used for SEO and PPC campaigns. It’s best suited for small to medium agencies working on getting revenue growth. SpyFU offers tools to tweak competitors’ strategies as well as the Google Ads Advisor, which checks paid ads rankings, analyzes competitors’ keywords, and filters out negative words. In addition, you can investigate top-ranking pages and identify leads with this tool. However, it requires more advanced plans.

In every plan, you will have an unlimited number of keywords to check; but only a limited number of larger reports (30,000 keywords or less) can be made at once. Membership plans are available for SpyFU and range from the $39/month Basic plan to the $79/month Team plan. Money-back guarantee of 30 days applies when purchasing any membership plan on the website; and can be used once a month within 30 days of the purchase date.

Price: $39/month to $79/month

11. Agency Analytics


AgencyAnalytics is a comprehensive SEO platform that was built specifically for marketing agencies. It offers a wide range of features, including rank tracking, website audits, competitor analysis, and more.

One of the best things about AgencyAnalytics is that it integrates with a range of other tools, making it easy to manage your SEO campaigns. The platform also offers automated marketing reports which can be tailored to client goals.

Another great feature of AgencyAnalytics is its user-friendly interface. You can quickly navigate between client campaigns so that you can monitor rankings, backlinks, and more.

Advanced plans are best suited for local SEO as they include tracking multiple locations and multiple languages. However, freelancers will find the $10/month plan perfect for their needs.

Price: $10/month to custom

12. Site Improve


Siteimprove is a Danish SaaS company that offers tools for website governance and optimization. These tools can help agencies with their online marketing efforts, as well as ensure that websites are accessible and compliant with industry regulations. Siteimprove’s services are free to use, making it an attractive option for businesses of all sizes.

One of Siteimprove’s most popular offerings is its fast and free website checker. This tool can complete an SEO audit in a minute and provides agencies with a detailed report on the health of their website. In addition to its free services, Siteimprove also offers paid packages for manual QA of website accessibility.

Siteimprove integrates with a number of other platforms, including Power BI, Hubspot, and Atlassian. This allows agencies to easily transfer data between their site and these other software programs. Additionally, Siteimprove’s analytics reports help track customer engagement patterns, but it lacks the digital marketing funnel analysis or traditional CRM system found in some of its competitors.

Despite this shortfall, Siteimprove does provide policies to enforce GDPR guidelines and data protection in order to protect user privacy. It also offers education and training in conjunction with its academy – making it an all-inclusive solution for many businesses’ needs.

Siteimprove is best suited for an SEO agency but may not be the best choice for a business that outsources its services. It also might not be the ideal solution for a developer or a business owner who needs more in-depth analysis than what Siteimprove currently offers. However, for most agencies, Siteimprove provides all of the features they need and more – making it our top pick for this category.

Price: Flexible

13. SERPstat


SERPstat is a keyword research tool that also offers analytical tools for SEO. It allows finding the best topics for content marketing, analyzes anchor text, and tracks ranking progress in organic search and PPC. Additionally, SERPstat is a tool that tracks rankings in desktop and mobile SERPs. You can choose from different pricing plans which allow customization of reports with ready-made templates. The Team management mode lets you monitor productivity, audit your SEO strategy, and streamline it. The SERPstat tool helps with SEO projects, including compiling checklists for an SEO specialist and monitoring task implementation. The two APIs offered by the tool are search analytics and backlink API. Finally, SERPstat is a Chrome extension that provides access to data from Google Search. We can use SERPstat for free with a paid subscription or save 20% with an annual subscription instead of paying $299/mo upfront

Price: $69/month to $499/month

14. Deepcrawl

DeepCrawl (Now Lumar) is a reputable SEO platform that allows users to crawl multiple websites simultaneously. The tool enables the detection of technical SEO issues and helps show the site’s progress in achieving long-term SEO goals.

“DeepCrawl” is a platform that allows users to run custom crawls, reduce their size, restrict it to certain sites’ areas, make custom extractions, and more. DeepCrawl integrates with other tools through an API that grants access to its site crawler.

The “DeepCrawl” tool includes over 200 automated SEO tests called “QA.”

Price: $89/month


When it comes to SEO and content marketing, it’s important to have a variety of tools in your arsenal. These Top 14 SEO Tools will help you get the most out of your online marketing efforts.

Download Our White Label Digital Marketing

Download this free ebook to learn how to grow your business online.

Kshitij Chaudhary