How To Improve Google Search Results For My Business

SEO requires a lot of hard work. It can take weeks or even months before you see any promising result. But even after a successful campaign, you still need to be consistent with your efforts. It’s a lengthy process. A process that, if well-executed, attracts and converts more prospects. 

One thing that you need to remember is that we live in a competitive world. Almost everyone wants to climb and stay at the top of Google searches. What may make you appear on top of search pages today can push you to the bottom tomorrow. Google Algorithms are ever-changing. The only way to keep up is by staying up-to-date with the latest changes. 

Based on previous statistics, it’s clear that there isn’t a definite method of ranking first on Google searches. But even so, there is a guide that can help you improve your ranking over time. Improving your online visibility is a patience game. You will need a strategy to ensure continuous improvements.

Develop a Keyword Research Strategy

How can you beat your competitors and stay at the top of the Google search results?

Well, by using the right keywords on your sites. To develop successful keyword strategies, you need to identify your target audience. Know what customers are looking for online and the terms they use on search engines. The words are what we refer to as keywords, and the process of finding and analyzing the terms is keyword research. 

Develop a keyword research strategy and use a tool like Google Keyword Planner to get suggestions. Your suggestions can be in the form of phrases, URLs, or product categories. The keyword planner is effective and gives you a variety of search volume data and top market keywords.

What’s even better is that a reliable keyword tool will let you peek at a competitor’s ideas. You might not know it, but some traffic could be moving to your competitor because you lack specific keywords. From your competitors’ results, select keywords with the highest bids and low competition and use them on your site. 

Consider using long-tail keywords to rank better on Google search results. For example, if you are writing a health article about arthritis, pick a long-tail keyword like “5 common signs of arthritis in the elderly”. This way, you target the right audiences, reduce competition, and rank higher in search results.

Consider a Valuable Content Marketing Strategy

If you were to conduct a Google search on blogs that appear on top of Google search results, you would notice one common thing. They all have great articles that are well-researched and well-written. Google does not compromise on quality, and it ensures that every content you share adds value to page visitors.

If you want to rank better on Google, consider developing a valuable content strategy. Have a calendar for when to produce articles to ensure consistency. Keep your readers engaged by delivering content that answers their needs. Make your content easy to skim through by breaking it into subheadings and bullet points.

Go further and include stories, photos, and videos in your articles. Humans are visual beings, and visuals will attract and keep them on your page longer. Keeping your customers engaged reduce bounce rates, encourages them to return to your page, and improves Google ranking.

Conduct On-page SEO Optimization

Before starting your SEO optimization process, understand what On-page SEO entails. On-page SEO involves using the right HTML codes, alt tags, title tags, keywords, and description on your website. It requires the development of sound content structures, well-written content, and excellent page performance. 

There are no quick fixes in On-page SEO. Every step requires time, expertise, and dedication to achieve your goals. It is a painstakingly long process, but one that significantly improves your long-term Google results.

Assess Your Technical SEO

Now that you have keywords, content, and on-page SEO, it is time to look at the technical bits of SEO. You can start by understanding the technical terms in the SEO. The best part about this is that you do not need a professional background to understand technical SEO. Some applications may require a developers’ input, but most require basic learning and understanding of contexts. 

Technical SEO involves crawling, rendering, indexing, and general website structures. Technical SEO includes features that enable a site to be fast, secure, and crawlable for search engines. Technical SEO defines the purpose of a website and prevents instances of dead links and duplicate content. If you are looking for an example of Technical SEO, then an XML sitemap is one. XML helps to list all the pages on your website. 

For better success in technical SEO, conduct routine checkups on all crawlable features. Make it easy for search engines to walk around and rank your website.

Track and Analyze Your Results

The only way to know if your strategies are working is by tracking the results. Check your metrics to confirm how many visitors were on your website and how many are interacting with your brand. If you want an easier way of checking your metrics, you can use a tool like Google Analytics. 

After checking the number of visitors, confirm the keywords that help you rank better in Google. Look for those that generate more revenue and select them for the next keyword strategies. To identify keywords that increase revenue, check those that convert a prospect to a buyer. These are keywords like “best laptop for students”. Such keywords will increase your income, unlike an informational keyword like “free online courses in NY”.

Conclusion

It is one thing to take your business online and another to improve Google search results. Improving your ranking is a continuous process. It requires determination and consistency. If you want to stay ahead of the competition, keep up with the latest Google updates and adjust your strategies to fit current trends.

Key Points

• Develop a keyword research strategy.
• Create and deliver valuable content for your website.
• Optimize your site for on-page SEO.
• Conduct routine Technical SEO processes.
• Track, analyze, and evaluate your Google search results.