What Is White Label Content Marketing

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What Is White Label Content Marketing?

Apr 28, 2022
9 min read

Content is king in the world of digital marketing and it’s what helps businesses communicate with prospects and customers and drive engagements and conversions. Nearly all prominent digital marketing areas require content at some point including, SEO, PPC, and social media marketing.

Considering the functionality and effectiveness of high-quality content in various marketing avenues, it’s undeniable that quality content writing and marketing are highly sought-after services. Digital sales teams regularly seek assistance from content experts to leverage content marketing capabilities for growth.

If you are a digital marketing company and content marketing doesn’t feature in your services suite, you may have to turn down multiple existing and new customers looking for content writing and marketing support. However, it’s often not convenient to develop in-house content marketing services from scratch due to the heavy investments needed for setting up the necessary human and technological resources.

White-label content marketing is a more cost-effective and lucrative alternative to locally provided content marketing services. In this article, we will dive into what white label content marketing is, its benefits, and other critical details to help you determine how you should go about white labeling your customers’ needs for maximum profitability.

What Is White Label Content Marketing?

White-label content marketing is when an agency outsources its customers’ content marketing projects to an outside organization and delivers them under its own brand name. All of the deliverables are executed by the white label content marketing agency but are delivered to customers under the banner of the outsourcing company.

Content marketing is a highly beneficial strategy, especially in today’s age when digital content consumption is at an all-time high. While content marketing costs 62% less than traditional outbound marketing strategies, it generates more than three times as many leads. Around 88% of B2B marketers use content marketing as a surefire marketing strategy. These stats indicate that as a digital marketing agency, you can enable your customers to increase their growth by offering them content marketing services.

If you are lacking the resources to offer content marketing services to your customers, white-label content marketing can be your solution. Never again say no to customers asking for content marketing support because a reliable white label content marketing agency is ready to cater to your customers’ needs.

Benefits Of White Label Content Marketing

White-label content marketing is an effective way to maximize the high-paying content marketing business without going through the pains of setting up a new service department from the ground up. Some of the prominent benefits of white label content marketing include:

1. Saving on overhead costs

If you develop in-house capabilities for content marketing services, you will have to invest in hiring, onboarding, and managing employees. White-label content marketing removes this hassle and saves on valuable overhead costs.

2. Focusing on core services

If content marketing isn’t included in your core offerings but you want to explore it as an extra revenue stream, you don’t have to shift focus from your core services courtesy of white label content marketing. Just outsource customer needs to a white label agency and focus on what you do best.

3. No commitments, no risk

White label content marketing is free of commitments and risks as you only pay for what you need when you need it. White labeling allows you the flexibility to scale up and down according to customer demands.

4. Increasing competitive advantage

By adding additional services to your portfolio with white labeling support, you can compete against other full-service, industry-leading companies at virtually half the costs incurred by a standard, in-house, full-fledged digital marketing agency.

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Types Of Content Created By White Label Marketing Agency

Your customers may have a wide range of content requirements which makes it necessary for you to know what types of content your white label content marketing partner can deliver. Some basic content types that your white label marketing partner ought to deliver include the following:

1. Blogs

Blogs are essential for establishing a business as an expert in a particular industry and help significantly in attracting customers in the awareness stage. Blogging is a vital inbound marketing component and high-quality, SEO optimized blogs will contribute to an increase in a business’ lead generation.

2. Website content

A website is a business’ most prominent digital sales channel and strategic content is the foundation of a high-performing website. Unique, engaging, and value-adding content drives traffic and attracts users to the website, thereby increasing leads and conversions.

3. Social media posts

Social media has emerged as an effective marketing medium and to help your customers leverage the massive traffic social media platforms generate every day, you should expect your white labeling partner to deliver highly engaging and catchy ad copy and posts for social media.

4. Ad copy

Well-written ad copy that delivers promotional messages in an attention-grabbing and thought-provoking manner is a must for your client’s content marketing campaign. Your white labeling partner should have top copywriting talents for weaving together the right words for your customer’s business ads.

White Label Content Marketing Best Practices

As profitable, effective, and efficient white label content marketing is, it can be overwhelming if you are new to it and don’t have a good idea of how best to partner with a white labeling agency. Here are some best practices you should consider before working with a white label content marketing agency.

1. Determine what support you require

A content marketing campaign consists of a range of activities including establishing objectives, discerning the brand’s unique voice and identity, creating buyer personas, performing keyword research, identifying ideal content types, and more. You should define what areas of your customers’ content marketing campaigns you want your white labeling partner to work on and which activities will be managed by your agency.

2. Identify the necessary skills

The industry sectors your customers operate in and the nature of their businesses will form the basis of the type of content they’ll require. If one of your customers belongs to the B2B SaaS sphere, they’ll require highly technical, long-form content targeted at industry experts. A customer operating a hospitality business, on the other hand, will require snappy, captivating copy geared at regular consumers. Identifying whether your white label content marketing partner has the skills necessary to deliver the right content for your customers is imperative.

3. Decide on the nature of the partnership

If you want your white label content marketing partner to manage your customers’ projects and not any other aspects of your business, you will want to enter into a content marketing reseller partnership. If you want complete front and back end support from your white label agency, you should set up a full-service white label content marketing partnership.

How To Find A White Label Content Marketing Agency

Since your white label content marketing partner will deliver projects under your banner, you will be ultimately responsible for the quality of the services. It’s important to find a white-label content marketing agency you can bank on for consistent, high-quality output. Some qualities you should look for in a white-label content marketing agency include:

1. Expertise

Your white-label content marketing agency should have expertise in all things content. It should have a team of content writers proficient in researching and writing unique content.

2. Tools and resources

Content marketing campaigns demand high-end management and analysis tools and technologies which should be available from your white labeling partner.

3. Consistency

Consistency is vital, especially in content marketing as it requires maintaining a brand’s unique voice and tone for appealing and authentic messaging. Your white-label content marketing partner must deliver highly engaging and readable content consistently for your customers.


White label content marketing is the way to go if you want to increase your existing offerings and make your digital marketing agency a one-stop destination for various content-related services without investing piles of money in setup. If you are ready to white label your customers’ content marketing needs, partner with Dintellects, a full-service white label content marketing service provider.

We, at Dintellects, have years of experience working on behalf of digital marketing companies and serving their clients with results-driven, trackable, consistent, and failsafe marketing services. To know more about how we can be your trusted white label partner and help you boost your agency’s growth, reach out to us now.

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Kshitij Chaudhary