Why Your Website Needs a Thorough SEO Audit
Revenue. Leads. Callers. That’s why you set up a website in the ﬁrst place. But there’s a problem. With such a vast number of web pages out there, it’s easy for yours to get lost in the crowd. That’s the importance of doing an SEO audit. So that your web page stands out from the clutter.
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What Is a Website Audit, What Does It Do, and Why You Should Do a Website SEO Audit?
An SEO audit is a process that evaluates your site to make sure it shows up in the search results. The idea is to improve your website’s ranking. Ideally, it should appear in the top few links when a prospect does a web search.
After all, it always helps to be the sharpest needle in the haystack.
Is your site just a needle in a haystack?
So, how does one do an SEO audit?
Let’s Get Technical
A technical analysis is what an SEO audit should start with. This makes sure that search engines can access and index your web pages without any complications.
Some of the important steps here should include:
Is the information on your website structured? That is, is there a standardized format for providing information about a page and does it classify the page content? Basically, does your website provide a good user experience?
Is your URL keyword-optimized, and with a secure certiﬁcate? Without these, page rankings can be severely compromised.
Are your web pages loading fast enough? To speed them up, consider aspects such as image compression, cache plug-ins, and the latest versions of the software.
Is your content user-friendly and does it serve the information required?
Is your site mobile-friendly? With more and more people browsing on their smartphones, it makes sense to ensure that their online experience isn’t affected by giving them the same options as on a desktop.
Content Creates Contentment
Now, let’s turn to Content Analysis. For our purposes here, content doesn’t refer just to the words but it is also the complete user experience, including design, images, and use of color.
Here are some of the issues to keep in mind.
Place key messages above the fold. Your website’s main propositions should be the ﬁrst thing the consumer sees without needing to scroll down.
Ensure that there’s proper information ﬂow with a correct hierarchy of links. Segregate the ones which belong on the primary navigation bar and the ones on the secondary level.
Headlines, subheads, and text should be properly formatted. Use bold and italic types to make them manageable, and draw the eye where it should go.
Think about how color can be used to increase site stay, as well as conversions. A site for children, for example, should be bright and fun. A professional education site ought to use colors that are muted. The possibilities are endless.
Your website should provide a great user experience. Check, for example, if the design and the content are seamlessly matched to user intent.
Finally, and importantly, the impact of original, impactful, and valuable content can never be underestimated. Content that informs and solves problems. Properly placed keywords, short, simple sentences, proper information ﬂow, and a call to action are essential.
Now that you’ve realized the importance of an SEO audit, and understood the ﬁrst principles of how to do it, there’s one more thing you should know.
An SEO audit should be done periodically, perhaps every quarter, and deﬁnitely at the start of every new project. Therefore, get your free SEO Audit from Dintellects now.
Then, you can sit back and watch your site rise to the top of the search rankings.
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