A lot of small and medium sized businesses think that the SEO marketing gimmick suits big corporations only. And that is probably the reason why most of the small-medium businesses having websites, don’t consider SEO as a beneficial marketing option for them.But in reality, SEO can make all the difference to your website’s visibility on search engine results pages.
Here are some other important reasons why SMBs should make their websites SEO friendly-
1) Increased traffic-
All the traffic directed to your website is a result of your existence on search engines. And that is why your responsibility as a business doesn’t end when you get your website on the internet. If you want to be seen, you will have to make people first aware of your existence. Every time people look for something on a search engine, it provides them with results most pertinent to their queries.
When you use SEO, you make your website available to all the people searching for terms associated with your business. And that is why when you ignore this amazing digital marketing strategy, you beckon your own destruction.
Most of the marketing strategies we have today requires a lot of money, think about a classy television add, or an eye catchy print ad with a celebrity endorsing some product. Money, is what can make all the difference when it comes to these kinds of advertising campaigns.
But for SEO, you don’t need to spend a fortune. Whatever you spend learning SEO strategies or developing content is the amount you need to leverage SEO for your business. Yes, you can choose to hire an SEO expert for this job, but it’s still not going to cost you an arm and a leg.
3) Jump Onboard- Don’t let your competitors take advantage-
SEO has become a buzzword. And if you haven’t incorporated it into your marketing strategies then you are letting your competitors have an edge over you. After all, there is perhaps someone in today’s time, whose website is not SEO friendly.
You may say your customer base is broad, and you really don’t need to do a lot of things to keep them loyal to you. But what will happen after they stop needing your products your services? Since you haven’t done much to attract potential customers, you will have to pave way for failure.
4) SEO is never going out of context-
SEO isn’t something that is going to be irrelevant. The way search engines work, and how Google is spanning much of the search engine market are a clear indication that SEO is going to exist for long. Hence, if you haven’t started working on your site’s SEO, it’s high time you did.
Don’t be apprehensive of using SEO; it is as simple as any other aspect of your business. Failing to give due importance to SEO strategies will only land you in hot water.
5) Localised advantages and long tail keywords can help SMBs beat biggies in the market-
Once you are into the SEO business, you will know that it is all about keywords. Now, because big businesses and corporations have been doing this for long, it’s obvious for any small to medium sized business to think it cannot out do them in matters of SEO.
But the reality is far from what SMBs think. There is something called long tail keywords in the field of SEO. And because of these long tail keywords, SMBs have an edge over big businesses. Long tail keywords are long, as the name suggests, and they are more specific than short tail keywords.
Every small business has a smaller target audience as compared to big businesses operating on a larger scale. So, by including the specific location or audience relevant to your business in your long tail keywords, you will be able to pull traffic looking for a particular product in a particular location. And this where you can take over, and beat your strong rivals.
From the discussion above, it may be inferred that SEO is indeed and important marketing strategy for you, if you are an SMB. And that is why experts say, if you are going to neglect this part, you will create your own outfall. If you don’t want any such thing to happen, you should optimise the content in your site for search engines. Does it work? It really does!