How To Write SEO Friendly Blogs

Blogs are an integral part of your marketing campaign. But, simply having a blog is not enough in this competitive world. It is important to write blogs that can add value to the reader. There are some easy tips to ensure that everything you publish on your blog is SEO friendly.

How to Compel and Persuade with SEO Friendly Blogs

 

You have helpful, informative content in your blog, and you’re keen on people checking it out. But how do people discover your blog in the first place?

The answer: create SEO-friendly content. Do this well, and your blog will be optimized for search engines, making it rise in search rankings.

Get an In-Depth SEO Audit for FREE!

Here’s a brief guide on what should be on your checklist.

Write SEO Friendly Blogs

 

 

Keywords Are Key

It’s important to conduct a thorough keyword research. Search engines often provide keywords that people use while conducting a search, and this is a good place to start.

One can research on one’s own by using a search engine and typing in words associated with the subjects you are searching for.

This should help in providing you with a list of words that matter. You can also assess the top performing sites for these words to see what they’re doing right, and also get an idea of the average word length.

It’s important to realize that keywords are simply the means that people use to find information on specific topics. It’s the topics that should be kept in mind while creating content. With the keywords as a guide.

To sum up:

  • Discover what your audience wants to solve, and ensure your content resolves these pain points.
  • See what the competition gets right.
  • Remember that keywords are a gateway to topics.

 

The Best Content Offers Solutions

Consumers most often visit websites to find answers to their problems and issues. Once
these have been identified, your content should offer solutions to these pain points.
It’s even better if, with a solution, there’s a takeaway in the form of a next step or a message
to keep in mind.

Snowflakes are unique. Your content should be unique, too.
You should make content unique and engaging. Think of it as a story woven around a topic.
A story in which the consumer can see a reflection of his or her concerns.
The best content has this element of narrative, which can start a conversation. That’s when a
consumer feels connected and can relate.

In conclusion, writing SEO ­friendly blog posts, and getting your blog to move up in search
engine results, isn’t rocket science. It’s about making connections, in an optimum way.
Keep the above tips in mind, and make use of the tools available to optimize SEO, there’s no
reason for your blog to remain unnoticed

 

Meta Does Matter 

Now you should turn to the nuts and bolts – the parts that often, the blog visitor doesn’t see.

It’s essential to pay attention to the nuts and bolts.

For example, a meta title is how the search engine shows your post in search results. These are HTML tags, and they should be descriptive, compelling, and within the character limit.

In the actual content, you should use proper formatting, such as H1, H2, and H3 heading tags. These are important factors in search engine recognition, enabling the blog to be pushed up in  search results.

It is also a good idea to have internal links – that is,  to other articles on your site with similar subjects. Apart from being of help to the site visitor, these also help search engines in recognizing your site’s structure.

In short:

  • Meta descriptors shouldn’t be ignored.
  • Headings should contain appropriate formatting.
  • Internal links are often useful.

Download Our Free Marketing Guide

Here’s a free marketing guide on Inbound Marketing. Download this free ebook to learn how to grow your business online.
Social media & sharing icons powered by UltimatelySocial