by Kshitij Chaudhary | Oct 6, 2020 | Content Marketing
Doing business in the wake of Covid-19 has not been a walk in the park for many businesses. Whether startups or even established brands, all have had to take the ‘bitter pill.’ A survey done by Main Street America shows that over 7.5 Million small businesses are at...
by Kshitij Chaudhary | Aug 24, 2020 | Content Marketing, Covid-19, Marketing
The Coronavirus pandemic has brought the world to a grinding halt. As the global economies continue to reel under its after effects, organizations find themselves at the crossroads where they can either move on or freeze all operations. Amongst the various business...
by Kshitij Chaudhary | Jul 1, 2020 | Content Marketing, Inbound Marketing
For decades, outbound marketing strategies with interruptive methods had marketers at the top of their game. However, amid the digital revolution in which we live, work and buy today, this style of marketing is on the brink of extinction. Inbound marketing has evolved...
by Kshitij Chaudhary | Jun 16, 2020 | Content Marketing, Inbound Marketing
What do you think makes the internet so interesting for its 4.57 billion active users? CONTENT. This ‘content’ is so appealing that the average internet user spends 144 minutes a day online. And that’s not just the case online. Offline too,...