Social Media Marketing Idea for Real Estate Business

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Social Media Marketing Ideas for Real Estate Agents to Master

Jul 7, 2018
3 min read

It is a matter of the past when people used to look up newspapers while hunting for properties. Nowadays, the Internet is the sole source for all information related to buying and selling of properties.

It thereby becomes extremely important for any real estate agent to utilize social media marketing skills to boost their trade. While anyone can open an Instagram or Facebook account, it is not always clear how they can use these platforms to communicate with their audience and convert to more sales.

Here are some ways in which you can hone your social media marketing skills:

Post photos on Instagram

Instagram is considered the belle of the social media platform. It is one of the most powerful tools for any business and is also a great place to showcase your brand and build more value online.

An estimate says about 700 million Instagram users apparently hit the like button on around 4.2 billion posts daily. In any business, be it a realtor or some other genre, photos tell the entire story. It would be professionally best to hire a professional photographer. He/she will showcase your business photos and videos thereby alluring public traffic.

Develop your presence on Facebook

There are numerous facts about why the name Facebook first comes to our mind when you hear the word ‘social media. Now, don’t only post about your business as it would look very humdrum. 80% of your posts should be customer-friendly and should talk about specific mundane issues. 20% should consist of promotional content targeting your business.

Tweet! Tweet!

Like the bird outside your window panes tweet at all seasons, you also have to chip it out. Twitter is also a noteworthy social platform. Though it may not have an umpteen number of followers compared to Facebook. The challenge is to craft tweets that should be compatible with buyers and sellers of this era. The number of relevant tweets is directly proportional to the number of leads resulted.

Hashtags are very crucial because Twitter users use hashtags to search for a specific topic. A real estate agent should use keyword specific hashtag in their tweets to guide people towards their business

Step your foot on LinkedIn

LinkedIn is the most used social network for professional networking. Although it has got fewer members than Facebook, LinkedIn is also very effective for professional networking purposes that can eventually lead to profitable results. You can make use of its group discussion and blogging features and create better engagement with your followers and spread the word.

Time management of social media

After joining the various social media platforms make sure to utilize your time efficiently. Post appropriate and compelling content. Make sure to reply promptly to genuine comments or messages on your social media accounts as soon as possible. The more responsive you are, the better goodwill you will earn.


These tips are quite effective when it comes to letting people know about your business. Communication is one of the most important aspects of any business, and real estate is no exception.

But apart from making your presence felt in the digital world, also make sure to interact with customers face to face too.

If you have any queries related to a social media marketing or digital marketing, feel free to contact us


Inbound Marketing
Punam Raut